The Maple Stack
Project goal:
Create a captivating brand identity for The Maple Stack , a pancake house that transforms breakfast into an experience. The objective was to blend retro charm with a modern sensibility, crafting a visual presence that feels warm, memorable, and full of personality.
Design decisions:
Inspired by vintage diner culture, the identity features a custom retro-style mascot designed to leave a lasting impression. Bold typography and a warm, comforting palette contribute to a nostalgic yet fresh feel, inviting customers into a space that’s as visually satisfying as the food itself.
From menus and signage to packaging and merchandise, each element was designed to amplify The Maple Stack’s personality and charm, making breakfast feel like the highlight of the day.