Re: Wear
Project goal:
Build a bold brand identity for Re:Wear, a curated thrift shop where pre-loved fashion from well-known brands finds new life. The brand offers an affordable, stylish alternative to fast fashion, with a focus on quality, character, and sustainability.
Design decisions:
The visual identity strikes a balance between retro charm and modern edge. Typography choices, colour contrasts, and layout structures were designed to feel confident, fashion-forward, and timeless, echoing the idea of giving great clothes a second story.
From logo design to social media applications, the branding reinforces Re:Wear’s mission to make second-hand shopping feel elevated, expressive, and intentional.