Project goal:

Develop a bold and playful brand identity for Holy Mole, a guacamole brand known for its rich flavour and all-natural ingredients. The goal was to position the product as both a delicious snack and a health-conscious choice, with a visual identity that feels fun, approachable, and packed with personality.

Design decisions:

A humorous mole mascot brings a playful twist to the name Holy Mole, adding instant charm and memorability. This character sets the tone for a brand that’s light-hearted yet confident in its quality.

The visual identity combines bold typography and energetic graphics to create a standout shelf presence. Every touchpoint, from packaging to marketing, reinforces Holy Mole’s fresh, flavourful, and fun personality.

Visual Identity • Packaging Design • Social Media • Marketing Material