Project goal:

Create a bold and inviting logo and packaging suite for FreshFuse, a healthy drink brand made with care and designed to bring a sense of comfort and freshness to everyday moments. The objective was to develop a look that feels vibrant, health-conscious, and easy to connect with.

Design decisions:

The logo features a custom typeface crafted specifically for FreshFuse, combining rounded, friendly letterforms with a lively energy to reflect the brand’s approachable and fresh personality. Packaging was designed to highlight the product’s natural appeal while ensuring strong shelf presence through clear, confident visuals.

Marketing collateral maintains this cohesive tone , fresh, positive, and visually consistent, supporting FreshFuse in building a trustworthy and engaging brand across all touchpoints.

Logo DEsign • Packaging Design • Marketing MateriaL