Project goal:

Design a sleek and modern brand identity for Brew Lab, a café that approaches coffee with precision, creativity, and care. The goal was to translate Brew Lab’s commitment to quality into a refined, minimal visual language that enhances the full customer experience, from the cup in hand to the space around it.

Design decisions:

Inspired by clean industrial aesthetics, the brand identity uses a bold yet minimal black-and-white palette, with white as the dominant tone to emphasise clarity and space. A strong, contemporary typeface anchors the design, reflecting both structure and sophistication.

The visual system is crafted to communicate Brew Lab’s core values: quality, precision, and modern craftsmanship. From packaging and menus to in-store graphics, every brand element is designed to serve the experience, clean, considered, and expertly brewed.

Brand Strategy • Visual Identity • Packaging Design • Marketing Material