Logo Suite
design
A good logo is the key to convey your brand values and capture client’s attention.
This package is perfect for individuals and businesses in the beginning stages of getting set up with a very small budget and looking for a strong brand foundation.
Deliverables:
• Primary logo
• Secondary logo
• Brandmark logo
• Submark
• Icon
• Color palette
• One page guideline
MOODBOARD DEVELOPMENT
Choice from 2 logo concepts
3 revisions
Estimated timeline: 20-25 days
Investment starts at AU$1000 (ex. GST)
FIt your business
needs with ADD ONS
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A brand pattern play an important role in creating strong brand recognition, bringing depth to a brand identity, and creating a memorable brand experience.
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Icons make processes, characteristics and services of a brand quickly comprehensible. They provide orientation and efficiently convey key brand messages. They also bring consistency and recognition in a brand.
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More than being aesthetic, brand stickers can be attached to products or package to label these products as coming from your company. Either way, they are a great way to build your brand recognition.
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Social media templates are pre-designed layouts and designs for creating any kind of content pieces for a social media platform. They include stories, image posts, grids, and collage templates. They can be editable with Canva or Adobe Express.
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Stationery covers all the paper goods your business uses to communicate with clients, both in print and digital.
This includes business cards, letterheads, envelopes, presentation folders, and email signatures.
It can also include Thank You cards, Loyalty cards, and Gift cards.
To get your stationery designed, please provide:
Your preferred dimensions (if any)
The contact details you want to include (email, phone number, etc.)
Your social media handles or website
Any specific content or messaging you’d like to appear
If you already have a print supplier, feel free to share their requirements or templates
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Flyers and pamphlets are great tools for promoting your business, services, or products, whether you’re sharing key information, announcing an event, or creating a takeaway for your audience.
A flyer is typically a single, flat page designed for quick communication, while a pamphlet includes more detailed information and is usually folded (like a trifold or bifold).
Both can be:
Single-sided
Double-sided
To get your flyer or pamphlet designed, please provide:
Your preferred dimensions
Any images you’d like to include
Any social media handles or contact details
The message or content you’d like featured
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Booklets are perfect for sharing more detailed information about your business, services, or story. Whether it’s an introduction to your brand, a product guide, a mini-magazine, or a pricing booklet, this format lets you combine strong visuals with detailed content in a clear, structured way.
Booklets can be delivered as digital files, print-ready versions, or both, depending on your needs.
To get your booklet designed, please provide:
The purpose or topic of the booklet
Your preferred size and format (e.g. A5, A4, square)
The number of pages you’d like
The written content and any images you’d like included
Any specific design references or inspiration
If you have a print supplier, please share their specs for print-ready files
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Packaging Design refers to creating the outer container or wrapping of a product. This could be a box, a tube, a bottle, or any other type of packaging.
You will need to provide:
A dieline. It is a diagram that shows all the cut lines that ensure proper layout for printing and folds of a package in flattened form. Ask your manufacturer to provide you with this diagram.
The size of your packaging (width, height, and depth if applicable), for example, box dimensions or tube length and diameter.
All text you need to be on the design (e.g., product name, ingredients, instructions).
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Website Assets Design involves creating the visual elements you need to bring your website to life. This can include banners, hero images, buttons, icons, and other digital assets tailored to your brand.
To get started, please provide:
The dimensions or sizes required for each asset (e.g., banner size in pixels, icon dimensions).
Any specific text, logos, or images that should be included.
Your brand guidelines or style preferences (colors, fonts, mood) if we have not worked together before.
Examples or inspiration of styles you like (optional but helpful).
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This includes tailored visuals for online campaigns and email marketing such as Meta (Facebook & Instagram) ads, Google display ads, and newsletter graphics.
To get started, please provide:
The type of asset you need (Meta ad, Google ad, or newsletter graphic).
The sizes or formats required for each platform (e.g., square, landscape, mobile).
The text, images, and any CTAs (calls to action) you’d like included.
Your brand guidelines or style preferences (colours, fonts, tone) if we haven’t worked together before.
If available, examples or past campaigns for reference.
NEed a whole Visual Identity?
check that here
Onboarding & Discovery
Once you’ve made an enquiry, I’ll email you to schedule a 20-minute discovery call to ensure we’re a good fit to work together. After that, you’ll need to complete a detailed questionnaire so I can understand your business and the solutions I can provide.
Strategy & CREATION
This stage involves researching your business, competitors, and target audience, and developing a strategy. A solid strategy is crucial for establishing a visual direction that fits your business needs. From creating mood boards to presenting design concepts, the strategy will guide the entire process.
Feedback & revisions
You’ll review the design concept presentation and offer detailed feedback to help refine the designs. Based on your insights, I’ll make the necessary adjustments to ensure the final design closely aligns with your vision and meets your expectations.
delivery & Offboarding
It’s time to receive your design files! You’ll receive all your graphic design elements in various formats and sizes, tailored for different uses. Additionally, I’ll provide guidelines to help you apply your designs effectively across all platforms, ensuring they look their best in every context.
FAQs
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A full visual identity is always the ideal approach when building your brand, rather than just a logo. A visual identity (also known as brand identity) conveys your brand's core values and voice consistently across all platforms. However, it is a larger investment compared to just a logo design. That’s why I offer a logo design package, ensuring strong brand foundations are in place for when you’re ready to expand to a complete visual identity.
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If you opt for the logo package, you’ll have 2 concepts to choose from.
For visual identities, I follow what’s known as the one-concept method, meaning you’ll receive just one. After years of creating multiple concepts, I switched to this approach for several reasons. In the early stages, we’ll explore your brand strategy and design preferences in depth, allowing me to craft the best solution for your brand. When I create multiple concepts, I often find that my ideas become diluted, as I need to divide my time and creativity across several directions. This way, I can give full attention to the strongest concept for your brand.
You’ll still have a few rounds of revisions. The one-concept method is designed to guide you in the right direction with a single, well-developed concept, and the process is always collaborative.
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Absolutely! You can add as many elements as you'd like to your package. These additional elements are considered add-ons and are not included in the original package price, so there will be an extra charge for these designs. We’ll discuss any add-ons during the discovery call.
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Website design services are only available to clients who choose the brand identity package. This is because it’s easier to build a website using design assets created as part of a comprehensive brand identity. However, if you think I can assist you in another way, please don’t hesitate to get in touch.
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I’ll provide you with a link to your client portal in Notion. Through this portal, you can access the project tracker to see exactly what stage I’m at and when to expect each phase to be completed. You’ll also have access to all deliverables, contracts, and invoices within the same portal.
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If you're ready to take your brand to the next level, click the "Enquire" button. After filling out and submitting the form, I’ll get in touch with you as soon as possible. Alternatively, you can also send me a direct message on Instagram!
